“This is great data, but what do we do with it?”
“We commission research projects because we have to”
“I don’t need research - it adds no value to our business and what is BIP?”
Alterno stems from the sheer frustration of hearing these questions - they are right because the research industry stopped reinventing itself decades ago. They are partly wrong because elements within the industry are trying to keep up with the times. Furthermore, undercutting on price points hasn’t helped develop or attract the kind of talent that will address the afore mentioned questions.
Alterno as an entity is devoted to making research relevant to today’s marketers and consumers. A purely online research firm, Alterno merges the best in technological advancement in the industry with relevant and capable minds. Consider undertaking a conjoint project with us - don’t be surprised to meet a team comprising of a marketing brain with a consulting background, an analytics expert (who dabbles as a YouTuber making “how to” videos on statistical models) and a pure play researcher who understands the technicalities as well as the importance of questionnaire design in the lingo of the consumers.
To produce the most relevant and value driven outcome, Alterno combines marketing, analytics and research minds working in conjunction with marketers. Whether its “validation” or “discovery” projects, we are focused on delivering a product that’s business driven.
At Alterno, we understand that research serves as means to an end - creating value for our clients.
The next wave in customer experience/engagement is the advent of customer platforms, a software developed to offer real time data at your fingertips. It allows organizations today to be closer to and with their customers and interact with them in their language. Cost effective, real time, customizable, multi-functional and more importantly, in sync with your customers - the benefit of a platform is undeniable. Insights, co-creation, engagement, new product development, customer satisfaction, employee engagement, communication, dashboard, access to multiple stakeholders - irrespective of your needs, the platform allows you the control and responsiveness that is critical in today’s rapidly changing environment.
What’s our role - we have moved from a world where “one size fits all” to “one size fits most”. As you become future ready, we ensure adoption by adapting the platform to suit your current needs. All this at an annual subscription price, in all likelihood, lesser than the cost of producing an ad.
With Re:soal, we are not reinventing the wheel, just realigning it.
East of West is a passion project that places the art of brand storytelling on a pedestal. Combining strategy and a non-indulgent approach to design, we are immensely passionate about contributing to building brands that serve a purpose. Headed by an Italian graphic designer, East of West is driven by the idea of “excellence in simplicity”. We are attentive toward each element that forges your brand identity - from the font type on your logo to the website design.
Whether you are a start-up with a revolutionary idea demanding a brand to communicate your uniqueness or an established brand that requires content ideas for the millennials, if you have a story to tell, we want to be an integral part of the narrative.
It is practically impossible to tell multiple stories at once - ergo, we prefer one client at a time, at most two.>